Facebook looks to raise awareness, money to fight Ebola

USA TODAY                                             Nov. 6, 2014
by Jessica Guynn

SAN FRANCISCO — Just weeks after Facebook founder and CEO Mark Zuckerberg gave $25 million to fight Ebola in Africa, his company is rolling out three initiatives to raise awareness — and more money.

Facebook CEO Marc Zuckerberg (Photo: Justin Sullivan, Getty Images)

Unlike the billions of dollars that flowed to relief agencies in the aftermath of major natural disasters such as earthquakes and tsunamis, charitable giving to battle the Ebola outbreak has been trickling into the stricken region.

Which is why Facebook is using its global reach to send an urgent message to its 1.3 billion users: Nonprofit groups on the front lines of the humanitarian crisis in West Africa need help.

Over the next week, a message will appear at the top of News Feeds giving people the option to donate to three nonprofits: International Medical Corps, the Red Cross and Save the Children.

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http://www.usatoday.com/story/tech/2014/11/06/facebook-ebola/18572437/