Facebook Conducted Psychological Experiments On Unknowing Users

CREDIT: AP Photo/Gus Ruelas

thinkprogress.org - by Annie-Rose Strasser - June 28, 2014

The latest way that Facebook has been peeking into its users’ personal lives may be the most surprising yet: Facebook researches have published a scientific paper that reveals the company has been conducting psychological experiments on its users to manipulate their emotions.

The experiments sought to prove the phenomenon of “emotional contagion” — as in, whether you’ll be more happy if those in your Facebook news feed are.

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RESEARCH STUDY - Experimental evidence of massive-scale emotional contagion through social networks