Just Undo It: Nike, NASA Partner on Waste Innovation Challenge

by Joel Makower - greenbiz.com - April 2, 2012

Nike is joining with NASA, the U.S. Agency for International Development, and the U.S. Department of State to identify 10 “game changing” innovations that transform waste systems in both developed and developing countries.

The 10 winners don’t get cash or other prizes, but rather the chance to engage in a collaborative process with some of the world’s smartest and most connected people.

The goal of the LAUNCH: Beyond Waste challenge is to identify companies and organizations that have innovative designs for zero waste solutions, waste elimination, waste transformation, and waste mitigation technologies, “as well as waste reduction-focused education, business, and financial strategies that have the potential to reduce and/or eliminate waste at a household, community, office building, campus, or industrial level,” according to the program overview (download – PDF).

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