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Communication

Psychologist Says Tailored Messaging Is Key For Effective Public Health Policy

For public health leaders, understanding different communication styles and preferences — and how people respond to them — is key to reducing the spread of the coronavirus.

Humans often don't behave logically. Their decisions don't always follow the evidence.

Those are among the ideas that Gaurav Suri considers in his work studying decision-making and motivation. He's an experimental psychologist and a computational neuroscientist at San Francisco State University.

Not surprisingly, choosing the right words matters a lot when it comes to public policy.

Something as basic as how public health officials talk about wearing a mask — for example, as "protection" instead of a "mandate," could make a difference, Suri says.

Here are excerpts from Suri's interview with All Things Considered.

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How South Korea’s Flu Vaccine Scare Offers Lessons for Other Nations

SEOUL, South Korea — The deaths were mounting, and so were the public’s fears.

South Korea had vastly expanded its flu vaccine program to cover millions more people, to prevent a one-two punch to its health system as the coronavirus spread globally. But as the injections got underway, reports of deaths started popping up.

South Korean scientists quickly determined that the deaths were unrelated to the flu shots. But they worried that if they didn’t stop the panic, the public might shun the vaccines altogether.

So health officials doubled down — and, in the process, gave the world a game plan for when coronavirus vaccines become widely available.

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States Undercount Positive Rapid Tests, Masking the Spread of Disease

As rapid coronavirus tests are becoming more widely available, delivering results in minutes for patients in doctor's offices, nursing homes, schools and even the White House, officials warn of a significant undercount, blurring the virus's spread nationally and in communities where such tests are more commonly used.

Public health officials say that antigen tests, which are faster than polymerase chain reaction (P.C.R.) tests but less able to detect low levels of the virus, are an important tool for limiting the spread of the coronavirus. But they caution that with inconsistent public reporting, the case undercount may worsen as more “point-of-care” antigen tests, as well as D.I.Y. and home test kits, come on the market.

“We want to be sure that we’re not now saying, ‘there’s no disease,’ when there is lots of disease. All that’s happened is that the science with which we identify it has evolved,” said Janet Hamilton, the executive director of the Council of State and Territorial Epidemiologists, the group that helps the Centers for Disease Control and Prevention define cases of the coronavirus....

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Wikipedia and W.H.O. Join to Combat Covid Misinformation

 

As part of efforts to stop the spread of false information about the coronavirus pandemic, Wikipedia and the World Health Organization announced a collaboration on Thursday: The health agency will grant the online encyclopedia free use of its published information, graphics and videos.

The collaboration is the first between Wikipedia and a health agency.

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