Nearly a third of American teens with iOS devices do not have a data plan, according to Juxta Labs. Photo credit: Pabak Sarkar (Creative Commons)
forbes.com - by Parmy Olson - June 10, 2015
“What most people don’t realize,” says Jared Allgood, the co-founder behind the hot new messaging app that’s spreading quickly across U.S. middle and high schools, “is that we have a developing nation within America. It’s the American teen.”
Allgood’s app, Jott, has been seeing the kind of hockey-stick growth that app developers dream of: a 10x increase in users between March and May 2015, and almost entirely across that elusive demographic of teens. Adding 10-20,000 users a day it’s up to 500,000 active users on iOS, and is coming to Android this fall, when Allgood expects a jump in users as the new school year gets underway.
What’s compelling about Jott is that its growth isn’t the result of a snazzy new feature that all the kids are raving about. It’s simply met an economic need.
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